Features
One platform for the entire content pipeline
Most tools write a paragraph. Austen takes you from understanding your brand all the way to published, on-brand content that ranks in search and gets cited by AI, without stitching together five different apps.
Research & strategy
Know what to write before you write it.
Brand learning from your URL
Paste your website and Austen infers your audience, tone, topics, and region, no questionnaire.
Learn more →Competitor intelligence
Find your real competitors, profile them, and generate honest head-to-head comparison articles.
Learn more →Keyword research
Surface and prioritise the terms your audience actually searches for.
Learn more →Idea batches
Generate 20+ SEO-aware ideas at once, accept the best, and auto-replace the rest.
Learn more →Creation
From blank page to publish-ready draft.
Article briefs
Quick or detailed briefs, with an AI assessment that sharpens your direction before writing.
Learn more →Structured plans
Every article gets an editable H2/H3 outline, key points, internal links, and metadata.
Learn more →Article generation
Full drafts that self-check for required sections and follow Google's E-E-A-T standards.
Learn more →Rich editor with AI edits
Expand, shorten, rephrase, or improve any passage inline, without rewriting from scratch.
Learn more →Brand & voice
One recognisable voice, everywhere.
Brand voice
Learns from your example writing and applies your voice to every asset, not just articles.
Learn more →Visual style guide
Set medium, palette, mood, and reference images so every generated image looks like you.
Learn more →Stylus integration
Connect a Stylus style guide at team level and choose which guide applies per project.
Learn more →Repurposing & distribution
One article becomes a week of content.
Social posts
X/Twitter threads and LinkedIn posts generated from your article, ready to schedule.
Learn more →Nine derivative formats
Email newsletter, video script, headline variants, podcast outline, slide deck, infographic brief, short-form video, FAQ, and press release.
Learn more →Translations
Localise into 30+ languages with your brand terms preserved.
Learn more →Publishing
Publish straight to WordPress or fire outbound webhooks to any destination.
Learn more →Optimisation & analytics
Get found, then prove it.
SEO analysis
Scores keyword use, structure, intent, depth, and readability, with concrete fixes.
Learn more →GEO analysis
Scores how citable each article is for AI answer engines like ChatGPT, Claude, Perplexity, and Google AI Overviews.
Learn more →Performance tracking
Connect Google Search Console to see clicks, CTR, and position per article.
Learn more →Content refresh
Update and re-optimise existing articles to win back rankings.
Learn more →Collaboration & scale
Built for teams and volume.
Audio and video to content
Upload podcasts, webinars, and sales calls, transcribed with speaker detection, and turn them into articles.
Learn more →Campaigns
Plan a multi-piece campaign and generate the whole themed set at once.
Learn more →Teams & seats
Shared projects with 2 seats on Pro and 5 on Team.
Learn more →Review workflows
Send drafts for sign-off via a magic link, reviewers need no account.
Learn more →Content calendar
See the whole pipeline at a glance and export it as an .ics feed.
Learn more →Human proofreading
Send any article to professional editors and accept or dismiss edits inline (Pro add-on).
Learn more →Automation & integrations
Run Austen from your stack, or straight from your AI assistant.
Features FAQ
Questions about what Austen can do
Can Austen turn a podcast or webinar into content?
Can I repurpose one article into other formats?
Does Austen generate images too?
Can I publish directly to my site?
See it on your own brand
Paste your URL and watch Austen learn your voice, then publish your first article, free, no card required.