What it is

GEO stands for generative engine optimisation. It is the practice of writing content that AI answer engines will quote and cite. When someone asks ChatGPT, Perplexity, or Google AI Overviews a question, those systems pull from sources they trust. GEO analysis scores how likely your article is to be one of them.

The scoring follows Google's E-E-A-T standards: experience, expertise, authoritativeness, and trustworthiness. Austen reads your article and tells you where it shows those qualities and where it falls short, then gives you specific changes to make.

How it helps you

A growing share of searches now end with an AI-generated answer instead of a list of links. If your article is not written in a way these systems can quote, it can be accurate and well researched and still go uncited.

GEO analysis looks for the things answer engines reward. Are your claims backed by clear evidence? Does the article state facts in a way that is easy to lift and attribute? Does it show real experience rather than generic summary? Is the source trustworthy and the author identifiable?

Where something is missing, Austen tells you. It might suggest adding a concrete example from practice, citing a primary source, stating a statistic with its origin, or making a key point quotable on its own. Each suggestion is specific to your article, not a generic tip.

Who it's for

This is for anyone who wants their content to show up in AI answers, not only in blue links. Marketers tracking where their audience now searches will want a foothold in answer engines early. Subject-matter experts can make sure their hard-won knowledge gets attributed to them. Brands that depend on being seen as a trusted voice can check that their content reads as authoritative.

If you have noticed traffic shifting as more answers appear directly in search, this is the feature that responds to it.

How it fits the rest of Austen

GEO analysis runs next to SEO analysis on the same article. SEO covers how you rank in traditional results. GEO covers how you get cited in AI answers. You see both scores together and can work on both without leaving the page.

It also connects to Content refresh. Many older articles were written before AI answers mattered. Running GEO analysis on an existing piece, then refreshing it, is a fast way to make your back catalogue citable.

Common questions

Does optimising for AI answers hurt my normal SEO?

No. The qualities answer engines reward, clear evidence and genuine expertise, are the same ones that help with classic search. The two analyses reinforce each other rather than pull in opposite directions.

How does it judge E-E-A-T?

It checks your article against the signals that experience, expertise, authoritativeness, and trustworthiness produce in writing, then reports what it finds with concrete fixes. You get the guidance without needing to study the framework yourself.

Can it promise I will be cited?

No. Answer engines choose sources by their own changing rules, and no tool controls that. A strong GEO score means your article is built to be citable and gives it a real chance.

Start free with five articles and no card. Score your first article for GEO today.