The Austen blog
Practical advice on content marketing, SEO, GEO, brand voice, and using AI to scale your publishing without sacrificing quality.
A practical guide to topic clusters and pillar pages: how the model works, why it moves organic traffic, and how to plan your first cluster.
A repeatable way of measuring content ROI using a spreadsheet, one attribution model, and an hour a month. No analytics team required.
A practical process to repurpose a webinar into a transcript, article, Q&A, clips, and emails, with a repeatable workflow and real outcomes from teams doing it at scale.
The AI search citation checklist we run before publishing, built by testing our own pages against ChatGPT search and AI Overviews to see what actually gets quoted.
A content brief template that actually prevents rewrites. What to include, what to skip, and how to keep it fast enough to use every time.
A practical walkthrough of fixing internal linking in a real content library, from picking a cluster to hub-and-spoke structure to fixing orphans.
Most content calendars fail by week three. Here's how to build a content calendar that survives a bad month, not just a good planning meeting.
Brand voice consistency at scale breaks down as a systems problem, not a talent one. Here's where drift starts and what actually holds a voice together.
15 blog post ideas for B2B SaaS teams that beat another ultimate guide, built from data, workflows, and stances competitors can't copy.
A calendar tells you when something publishes. A pipeline tells you where the work actually is. Here's why that difference decides whether your team stays stuck.
How to turn a podcast into an article people actually finish. Choosing an angle, drafting from a worked example, and editing for reuse.
Ranking isn't enough. Here are geo optimisation tactics that actually get your pages cited by ChatGPT, Perplexity, and Google's AI Overviews.
SEO vs GEO explained through a real commercial page: what still ranks, what gets cited by AI systems, and how to rewrite pages for both.
The AI content SEO mistakes that don't throw errors, they just cap your rankings. What goes wrong, why Google notices, and how to fix the workflow.
Does your content sound like AI? Here are the real tells, from paragraph rhythm to stock phrasing, and how to edit them out fast.
A practical guide to running a content engine as a solo founder, built around a hard attention limit rather than a team-sized content calendar.
E-E-A-T isn't a ranking lever or a checklist to game. Here's what Google's quality raters actually assess, and how to build pages that hold up under it.
Pageviews and social impressions look busy but explain nothing. Here's what to track instead if you want to know whether your content is actually working.
Most articles get one LinkedIn post and then vanish. Here's how to turn a single piece into a carousel, an email, an FAQ block, and a month of distribution.
Voice drifts when it lives in one person's head instead of on a page. Here's how to write it down, gate it, and catch drift before it ships.
Twelve brand voice examples, from Mailchimp to Liquid Death, broken down by what actually makes them recognisable and repeatable.
A plain look at generative engine optimisation: what it changes, what it doesn't, and how to write content that AI answer engines actually cite.
Most AI content fails because teams skip the process and go straight to publish. Here's what a usable AI content workflow actually looks like.
Stop reading about content marketing and start doing it. Austen helps you publish consistently without the stress.