The Austen blog
Practical advice on content marketing, SEO, GEO, brand voice, and using AI to scale your publishing without sacrificing quality.
The parts of a content brief that prevent rewrites, plus a template you can copy and use today.
A step by step guide to internal linking that improves rankings and helps readers find more of your work.
A practical method for building a content calendar that survives contact with a busy week.
The more people and tools that touch your content, the more the voice slips. Here is why it happens, and a practical system to keep every piece sounding like you.
Fifteen reusable post angles for B2B SaaS teams that go beyond the generic guide format.
A stage-based pipeline keeps work moving where a date-based calendar quietly hides everything that is stuck.
A practical workflow for turning a recorded conversation into well-written articles without losing the speaker's voice.
Seven concrete tactics that make AI search engines quote your pages instead of someone else's.
What stays the same and what changes when readers get answers from AI instead of clicking blue links.
Ten specific ways AI-assisted content erodes your search rankings, and the concrete fix for each one.
Readers can usually tell when a machine drafted your post, and the tells are specific enough that you can edit them out.
A realistic content system for one person with no team, built around a few topics and a fixed weekly cadence.
E-E-A-T is how Google judges whether content comes from a credible source, and the extra E for experience is the part most sites still ignore.
A short list of content metrics worth your attention and four popular ones you can safely drop.
A single 1,500-word article holds enough raw material for weeks of posts, emails, and scripts if you break it apart deliberately.
Practical methods for keeping a single brand voice when many writers and freelancers produce your content.
A close look at twelve well-known brand voices and one technique you can borrow from each.
Generative engine optimisation is the practice of getting your content cited inside AI answers, and it works differently from ranking on a results page.
Learn how AI content generation tools are transforming content marketing, and how to use them effectively without sacrificing quality.
Stop reading about content marketing and start doing it. Austen helps you publish consistently without the stress.