FAQ
Everything you might be wondering
Can't find your answer? Browse the features or just try it free.
Getting started
Getting started
What is Austen?
Austen is an AI-powered editorial platform that learns your brand voice and runs your entire content pipeline, from idea to on-brand articles, images, social posts, and newsletters. Unlike a generic AI writer, it covers research, planning, writing, visuals, repurposing, SEO/GEO optimisation, and publishing in one place.
How does Austen learn my brand?
Paste your website URL and Austen reads your site to infer your audience, tone, topics, and region in seconds. You can refine this any time, and you can train a deeper brand voice from example writing so every asset sounds recognisably like you.
How long does setup take?
Minutes. There are no onboarding calls or long questionnaires, paste a URL, review what Austen learned, and start generating.
Do I need a credit card to try it?
No. You can start free with 5 articles included and no credit card required.
Quality & control
Quality & control
Will the content actually sound like me?
Yes, that is the point. Austen learns your voice and holds it across every blog post, social caption, email, and video script, rather than producing generic AI text. You can edit anything inline before publishing.
Is the content optimised for SEO and AI search?
Every article is built to rank in Google and to be cited by AI answer engines. Austen scores each piece against SEO criteria and GEO (generative engine optimisation) citability, following Google's helpful-content E-E-A-T standards, and gives you specific fixes.
Can a human review or edit the output?
Always. You can edit inline, send drafts to teammates or clients for sign-off via a no-login magic link, and on Pro you can send any article to professional editors through the built-in proofreading add-on.
How is Austen different from using an AI chatbot?
A chatbot writes a paragraph when you prompt it. Austen runs the whole job around the writing: it learns your brand, plans each article, checks required sections, scores for SEO and GEO, generates on-brand images, repurposes into other formats, and publishes. That system is what turns raw output into consistent, on-brand, publish-ready content.
Features
Features
Can Austen turn a podcast or webinar into content?
Yes. Upload audio or video and Austen transcribes it with speaker detection, then turns the expertise in the room into finished articles and ideas.
Can I repurpose one article into other formats?
One article becomes X/Twitter threads, LinkedIn posts, newsletters, video scripts, headline variants, podcast outlines, slide decks, infographic briefs, short-form video scripts, FAQs, and press releases, plus translations into 30+ languages.
Does Austen generate images too?
Yes. It generates on-brand hero and social images that follow your visual style guide and reference images, with per-image art direction and full version history.
Can I publish directly to my site?
Yes. Publish straight to WordPress or send outbound webhooks to any destination, and connect Google Search Console to track how each article performs.
Plans & billing
Plans & billing
How much does Austen cost?
Author is $145/month for 20 articles, Pro is $395/month for 100 articles and 2 team members, and Team is $995/month for 250 articles and 5 team members. You can start free with 5 articles and no credit card.
Can I change plans later?
Yes. Upgrade or downgrade any time, there are no contracts.
Is Austen good for agencies and teams?
Yes. Pro and Team plans add shared projects and seats (2 and 5 respectively), plus campaigns, review workflows, and a content calendar built for coordinating content across clients and channels.