Glossary

Content and SEO terms, explained

Clear, accurate definitions of the words that come up in modern content marketing.

AI content generation

AI content generation is the use of artificial intelligence to produce written, visual, or other content based on prompts and data.

Brand voice is the consistent personality and style a brand uses across all of its communication.

A content brief is a short document that sets out the goal, audience, and key requirements for a piece of content before it is written.

A content pipeline is the structured workflow that moves a piece of content from idea to published output.

Content repurposing is the practice of reusing an existing piece of content in a new format or for a new channel.

E-E-A-T is Google's framework for judging content quality based on experience, expertise, authoritativeness, and trust.

A featured snippet is a short answer that a search engine pulls from a page and shows at the top of the results.

Generative engine optimisation is the practice of shaping content so AI answer engines surface and cite it in their generated responses.

Search intent is the underlying goal a person has when they type a query into a search engine.

A topic cluster is a group of related pages built around one central pillar page that covers a broad subject.