What it is

Audio and video to content takes the recordings your team already makes and turns them into written work. Upload a podcast episode, a recorded webinar, or a sales call, and Austen transcribes it with speaker detection so you can tell who said what. From there, the transcript becomes the raw material for an article, with the structure and tone handled for you.

Most of the best thinking in a company happens out loud. A founder explains the product on a call. An expert answers a tricky question on a webinar. A guest shares a story on a podcast. That material is usually lost the moment the recording ends. This feature keeps it.

How it helps you

Recording is easy. Writing is the part that stalls. By starting from a transcript, you skip the blank page entirely. The ideas are already there in someone's own words, so the article reflects real expertise rather than a guess at what an expert might say.

Speaker detection matters more than it sounds. When a transcript knows the difference between the host and the guest, or the rep and the customer, the resulting article can quote the right person, follow a genuine back and forth, and keep attributions straight. You spend your time choosing what to keep, not untangling who said which line.

A single hour of audio can produce several pieces. One recorded webinar might become a long article, a couple of shorter explainers, and a set of social posts. That is a far better return on a meeting that already happened.

Who it's for

This fits anyone sitting on a backlog of recordings. Podcast hosts who want written companions to each episode. Marketing teams running a webinar series with nothing to show for it afterwards. Sales and customer teams whose calls are full of objections, questions, and proof that would make excellent content. Founders and subject experts who would rather talk for twenty minutes than write for two hours.

How it fits the rest of Austen

The articles this produces are full members of your library, so everything else applies to them. Once a recording becomes a draft, you can run it through Review workflows to get sign off from the person who spoke, which is a polite and practical step when you are publishing someone's words. You can also feed a finished piece into repurposing to spin out social posts and short formats from the same source material, so one conversation reaches several channels.

Because the output is on brand from the start, it reads like the rest of your content rather than a raw transcript with the filler left in.

Common questions

Does it handle more than one speaker? Yes. Speaker detection separates voices so the transcript and the article keep attributions clear, which is what makes interview and call material usable.

What can I upload? Audio and video recordings such as podcasts, webinars, and call recordings. The spoken content is what matters, so the format of the file is rarely the issue.

Will the article just be the transcript tidied up? No. The transcript is the source, but the result is a structured article written in your brand voice, not a cleaned transcript.

Start free with five articles and no card, and turn your next recording into something you can publish.