What it is

Nine derivative formats takes one finished article and produces nine separate pieces from it. From a single source you get:

An email newsletter
A long-form video script
Headline variants
A podcast outline
A slide deck
An infographic brief
A short-form video script
An FAQ
A press release

Each format is written for its own job. The newsletter reads like an email, the slide deck is structured as slides, the press release follows the shape an editor expects. Every output is editable text you can adjust before you use it.

How it helps you

A good article holds enough material for a week of content, but pulling that material apart by hand is slow. You have to reread the piece, decide what belongs in a video versus a newsletter, and rewrite each one in the right form. Most teams never get past one or two formats before the next deadline arrives.

This does the reshaping for you. One round of research and writing turns into nine assets, so a single piece can feed your email list, your video channel, your sales deck, and your PR outreach without you starting over each time.

It also keeps your message consistent. Because every format comes from the same article, the core points and your brand voice carry through, so the podcast outline and the press release tell the same story.

Who it's for

This is for teams that need to be everywhere but are staffed for one place. It suits content marketers who own several channels at once, founders who want their best article working across email, social, and video, and agencies that need to stretch one commissioned piece into a full deliverable set for a client.

If you publish strong articles but struggle to give them a second life, this turns each one into a content set instead of a single post.

How it fits the rest of Austen

These nine formats sit alongside Social posts in Austen's repurposing tools, so the same article can become a thread, a newsletter, and a slide deck from one place. Upstream, the planning and writing steps give you the source article each format is built from.

When the pieces are ready, Translations can localise any of them into other languages, and Publishing can push the article to WordPress or out through a webhook. One article goes in, a distributed content program comes out.

Common questions

Can I generate only the formats I need? Yes. The nine are available per article, and you can work with the ones that fit your channels and skip the rest.

Are the outputs final or starting points? They are editable drafts. Each one is written to be close to usable, and you can refine any of them before publishing or sending.

Do they stay on brand? Each format is built from your article and follows your brand voice, so they stay consistent with your other work.

Start free with 5 articles and no card, and see one article become nine.