The challenge

Running content for ten clients feels like running ten small companies. Each one has its own voice, its own audience, its own keywords, and its own opinions about commas. You keep brand guidelines in scattered documents. A writer who nails one client's tone writes flat copy for the next. Briefs live in email, drafts live in Google Docs, feedback lives in three different threads, and somehow the invoice still needs a line that explains what you actually delivered.

The hard part is not writing one good article. It is writing good articles for many clients, week after week, without the quality drifting and without your team burning out on coordination.

How Austen helps

Austen treats each client as its own project with its own brand. You point Austen at a client URL and it learns that brand: the voice, the topics they care about, the way they talk about their product. That brand profile then shapes every idea, plan, and article for that client, so a writer who switches between accounts does not have to hold five style guides in their head.

Around that, Austen runs the full pipeline. Competitor and keyword research per client. Idea batches you can approve or cut. Structured article plans before anyone writes a word. Article generation that follows Google E-E-A-T. Review links you can send to a client for sign-off without giving them a login. And tracking through Google Search Console so you can show what the work actually moved.

What you can do

Keep a separate brand profile and project for each client, learned from their own URL
Run competitor and keyword research per client, then turn findings into idea batches
Generate structured article plans, then full articles that follow E-E-A-T
Create on-brand images for each client without a separate design pass
Repurpose one article into social posts, email, and video scripts for that client
Translate content into more than 30 languages for clients in multiple markets
Send review links for client sign-off, with no account required on their side
Score every piece for SEO and GEO before it ships
Publish straight to a client's WordPress site or through a webhook
Track performance in Google Search Console and report on what each client gained

A typical workflow

A new client signs. You create a project, paste their URL, and let Austen learn the brand. While that runs, you kick off keyword and competitor research for their space.

From the research you build an idea batch, trim it to the dozen topics that fit the quarter, and turn the best ones into article plans. You read each plan, adjust the outline and key points where you know the client's hot buttons, and approve. Articles generate against the approved plans, drafts land in the pipeline, and a writer cleans them up.

When a draft is ready you generate matching images, check the SEO and GEO scores, and send a review link to the client contact. They comment in the browser. You apply the changes, get sign-off, and publish to their WordPress site. The same article gets repurposed into a week of social posts and a newsletter section. At month end you pull the Search Console numbers into your report, and the client sees the line items they paid for.

Common questions

Can I keep client voices truly separate?

Yes. Each client lives in its own project with its own brand profile learned from their site. Ideas, plans, articles, and images all draw from that client's brand, so work for one account never bleeds into another.

How do clients review and approve work?

You send a review link. The client opens it in a browser, reads the draft, and leaves feedback without needing an account. Updates show up in place as you make them, so the back and forth stays in one spot instead of email.

Can I bring my own writers and editors into this?

Yes. Plans include multiple seats so your team can work across client projects together, with the plan and review steps giving you control before anything reaches the client.

Start free with five articles and no card, and run your first client through the whole pipeline before you commit.

Austen for agencies: run content for every client from one place